Video -
VIDEO: Comms Directors: Watch out for weak signals over the horizon!
Anticipating what's coming up beyond the horizon is not only good for business, it also helps in identifying potential sources of crises.
Our guest is former SMRT Comms VP Patrick Nathan, now collaborating exclusively with HBM in crisis comms. He explains what these weak signals are and how to spot them in this interview with Mark Laudi on the occasion of HBM's new studio launch in Singapore.
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- Length:
- 6:03