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VIDEO: Evangeline Leong: Effective defense of influencer marketing in radio interview

Mark Laudi points out three reasons why Evangeline Leong is our shortlisted candidate for Best Broadcast Interview in the Hong Bao Media Savvy Awards.
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  • File format: .mp4
  • Length: 3:59

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Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249

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Each week until July 31, 2018, we are shortlisting a local corporate figure from Singapore and Malaysia who has demonstrated excellence in a media appearance, in the Hong Bao Media Savvy Awards 2018.

Evangeline Leong: Effective defense of influencer marketing in radio interview

Questionable content has given social media influencers a bad rap. But Evangeline Leong, CEO and Founder of Kobe Technologies, launched a candid and convincing defense of this marketing strategy, deserving of a Hong Bao Media Savvy Award nomination.