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Media Savvy: What corporate chiefs can learn from President El-Sisi's 60 Minutes fiasco

Comments by Egyptian President Abdel Fattah El-Sisi to CBS' "60 Minutes" were controversial enough. But his minders made matters worse when they demanded the current affairs show's producers not broadcast the interview. CBS went ahead anyway this morning Singapore time, providing valuable lessons for corporate chiefs fronting the media. Mark Laudi discusses three learnings on Media Savvy.
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  • Length: 4:02

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Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249