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Why should startups care about Intellectual Property?

Video   •   Apr 23, 2015 11:43 +08

Entrepreneurs and startups must understand that protecting your intellectual property is an important step in setting up a business. Brand identity must be trademarked; domain names, URLs, company logos, business ideas, they all need to be protected from theft. Companies must learn the difference between copyright, trademark and patent. The expression of an idea can be protected but not the idea.
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Video length 3:27

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