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Why should startups care about Intellectual Property?

Entrepreneurs and startups must understand that protecting your intellectual property is an important step in setting up a business. Brand identity must be trademarked; domain names, URLs, company logos, business ideas, they all need to be protected from theft. Companies must learn the difference between copyright, trademark and patent. The expression of an idea can be protected but not the idea.
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    Hong Bao Media at the IP Business Conference in Amsterdam, 2014
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    Hong Bao Media at the IP Business Conference 2014 in Amsterdam
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