Tag / Content Marketing
Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
News • Apr 12, 2017 16:23 +08
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
News • Mar 31, 2017 17:39 +08
Blog posts • Mar 23, 2017 08:42 +08
Sharing content is an imperative for marketers today.
News • Aug 15, 2016 09:10 +08
Watch five communications experts share their street smart views on content marketing in the Singapore context.
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
News • Apr 04, 2016 09:30 +08
Hong Bao Media has revamped its "Simon Says" series, in which frequent BBC commentator Simon Littlewood offers business viewers sophisticated yet street smart advice.
News • Apr 01, 2016 09:35 +08
Hong Bao Media CEO Mark Laudi has joined the management council of the Marketing Institute of Singapore to contribute to the development of Singapore's marketing industry.
News • Apr 01, 2016 09:33 +08
HBM has broadened its reach by joining the Dianomi content network. This means we are able to deliver the premium corporate news programs we produce for our clientso to top business websites globally.
News • Sep 17, 2015 16:15 +08
Mark Laudi and our team from eventv will be at The Malaysia Business Events Week being held between September 21-23, 2015 in Kuala Lumpur.
News • Aug 24, 2015 13:04 +08
From anchorman to entrepreneur, Mark Laudi is always thinking of new ideas for his business.
News • May 08, 2015 12:09 +08
We've made the cut! Hong Bao Media has been shortlisted in the Best event supplier/contractor category at the Asia Pacific MICE Awards 2015 to be held in Singapore on September 10, 2015.
Blog posts • Nov 12, 2014 12:44 +08
So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
Blog posts • May 18, 2014 09:52 +08
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Blog posts • Aug 16, 2013 12:36 +08
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Blog posts • May 30, 2013 10:04 +08
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
Blog posts • Aug 31, 2012 12:42 +08
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?