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News 2 hits

ABC and MediaCorp focus on digital: How will your media engagements change?

ABC and MediaCorp focus on digital: How will your media engagements change?

News   •   Mar 07, 2017 17:16 +08

When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.

Just released: content marketing tips for Singapore market managers

Just released: content marketing tips for Singapore market managers

News   •   Aug 15, 2016 09:10 +08

Watch five communications experts share their street smart views on content marketing in the Singapore context.

Blog posts 3 hits

Appearing well in the media is part of our heritage

Appearing well in the media is part of our heritage

Blog posts   •   Apr 16, 2018 08:39 +08

It's auspicious to be good in media appearances. These two guests show why.

Liew Mun Leong lands his key points in airport surcharge interview

Liew Mun Leong lands his key points in airport surcharge interview

Blog posts   •   Apr 09, 2018 08:58 +08

No one likes to be told they have to pay more for a product or service. But as Liew Mun Leong demonstrates, sometimes announcing this in advance and explaining the rationale in clear, unambiguous terms is better than beating around the bush apologetically.

Nine pointers for women executives appearing in the media

Nine pointers for women executives appearing in the media

Blog posts   •   Mar 12, 2018 10:26 +08

Some practical pointers for women executives apprehensive about appearing in the media