Blog post -
Appearing well in the media is part of our heritage
Did you know you should never take photos in threes? And that you have to wash your feet when entering your house? Or that you have to knock before entering a room you know to be empty?
We learnt so much watching Laavanya Kathiravelu and Yeo Kirk Siang on ChannelNews Asia talking about Singapore Heritage Festival, that we shortlisted them for the Hong Bao Media Savvy Awards 2018.
And not because we're pantang!
In fact, it's auspicious to be good in media appearances.
Each brought specific strengths to their TV interviews. Read on below.
We are now in the home stretch of the award nominations, and there is limited time for you to nominate yourself or another local business leader.
Nominations close Monday, April 30, at 5pm, with the winner announced in May. It is free to enter the Hong Bao Media Savvy Awards 2018, and there is no obligation to buy tickets to the awards event.
We launched the Hong Bao Media Savvy Awards to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators. Here are our previous nominees:
These are shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.
Click on this link to enter yourself or another Senior Business Leader.
Here's what we liked about the two interviews:
Laavanya Kathiravelu, Researcher, Heritage Research Grant Project
- Authentic – Laavanya appeared very natural on camera, even though this was clearly not her comfort zone. She was conversational and chatty, in keeping with the morning show format. The kicker at the end was a light way to round out the interview.
- Story telling – She related a story of being photographed while pregnant, and how her unborn child made up the numbers to avoid a photo of three people. Anecdotes like these are important to make your points come alive for your audience. Corporate storytelling is increasingly in demand.
Yeo Kirk Siang, Director, Heritage Research and Assessment (interview starts at around the 35 minute mark)
- Structured – Yeo gave a clear overview of the National Heritage Plan, and delivered the four pillars of the Plan in his opening answer. He clearly knew what he wanted to get across, and did so in a structured way.
- Emotive messages – Yeo clearly had the bigger picture in mind when he said "heritage belongs to the people", "confidence to face future challenges", "what truly makes up the multicultural Singapore we call home", and similar sound bites. Critically, he delivered them in a conversational, non-contrived way.
- Story telling – Like Laavanya, he had a few descriptive examples at the ready, including ideas submitted by members of the public, some of which were adopted into the campaign.
- Call-to-action – Yeo delivered his call-to-action, to get viewers to participate with photos and ideas, in a non-salesy way.
What both guests missed in terms of a super-polished performance they made up for with their authenticity. They show all local business leaders that you don't need to be a Fortune 500 corporate chief to do well in media interviews.
The Singapore Heritage Festival is on until April 22. Now, where's the salt?