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Blog posts 2 hits

Two corporate social media disasters this week – but two vastly different reactions

Two corporate social media disasters this week – but two vastly different reactions

Blog posts   •   Nov 30, 2018 08:14 +08

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

It's time to end the charade of pre-supplied questions

It's time to end the charade of pre-supplied questions

Blog posts   •   Mar 08, 2018 09:43 +08

Spokespeople should throw away the crutches of pre-submitted questions, and everyone will benefit.

Events 1 hit

Event for all Comms Directors in Singapore: How to deal with live webcasting

Event for all Comms Directors in Singapore: How to deal with live webcasting

Events   •   Mar 22, 2017 11:24 +08

Live webcasts for PR, marketing, crisis and internal communications are increasingly popular. But webinars are neither televised seminars, nor live media interviews. They are an entirely different medium, and it takes more than technical capability to ensure success. In this workshop, participants will learn the special skills required to attract, retain and engage an online audience, and...

Apr 05, 09:30 - 12:30 +08

137 Cecil Street #10-09/10 Hengda Building Singapore 069537