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Hong Bao Media launches "Media Savvy" YouTube series to help executives perform better in media interviews

Hong Bao Media launches "Media Savvy" YouTube series to help executives perform better in media interviews

Press Releases   •   Apr 02, 2016 09:45 +08

In HBM's "Media Savvy" YouTube series, ex-CNBC anchor Mark Laudi discusses contemporary media issues and investigates what senior executives and government officials can take away from them for their own media strategies and appearances.

News 2 hits

Comms directors conclude: it can be okay to leverage a crisis for marketing

Comms directors conclude: it can be okay to leverage a crisis for marketing

News   •   Jun 20, 2017 13:52 +08

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

Five lessons the new George Clooney movie Money Monster teaches us about crisis communications

News   •   Sep 09, 2016 09:16 +08

In the movie Money Monster, a corporate spokesperson is under intense pressure to deliver answers live on television, while the TV anchor she is speaking to is being held hostage by a gunman. How would you react in such a situation?

Blog posts 4 hits

Seven earnest observations in crisis communications

Seven earnest observations in crisis communications

Blog posts   •   Aug 12, 2018 09:05 +08

In this guest blog, Hong Bao Media's crisis communications expert Patrick Nathan says reflects on seven observations worth sharing from meetings these past few months with a number of organisations, to talk about crisis management and crisis communications.

Can you tell what is wrong with this interview?

Can you tell what is wrong with this interview?

Blog posts   •   Jul 31, 2018 13:23 +08

In sifting through dozens of media interviews to find candidates for the Hong Bao Media Savvy Awards, we see both good media appearances, and those where there is room for improvement. Like this one.

Media Savvy: What communicators can learn from Donald Trump's election victory

Media Savvy: What communicators can learn from Donald Trump's election victory

Blog posts   •   Nov 09, 2016 20:55 +08

By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.

What is your crisis management mantra?

What is your crisis management mantra?

Blog posts   •   May 09, 2016 12:37 +08

Senior leaders correctly point out that "preparation" is key. Sounds obvious, right? So, why does it need to be repeated?

Events 4 hits

When is it ever okay to leverage a crisis for marketing?

When is it ever okay to leverage a crisis for marketing?

Events   •   Jun 13, 2017 16:52 +08

One guerilla marketing tactic is to create communications campaigns that tap into contemporary issues. The idea is to benefit from instant awareness. But all too often, companies end up apologising for shameless profiteering from the misfortune of others. So, where do you draw the line between a campaign that is topical and relevant, and one that is in bad taste?

Jun 20, 09:30 - 12:30 +08

Bangunan Perdagangan D6 @ Sentul East Unit 1-9 800 Jalan Sentul 51000 Kuala Lumpur

HBM's Mark Laudi to speak to aspiring communicators about crisis communications

HBM's Mark Laudi to speak to aspiring communicators about crisis communications

Events   •   Feb 22, 2017 15:17 +08

Dealing With It: Crisis Communications & Public Relations in the ASEAN region In the corporate world, how do writers help in building company profiles and maintain good public relations in times of crisis? Meet crisis communicators and figure out what skills you need to keep everything corporate under control.

Mar 12, 10:00 - 11:00 +08

*SCAPE, Level 5, Arena Room

HBM's Mark Laudi to host Asia-Pacific Communications Summit and Awards 2016

HBM's Mark Laudi to host Asia-Pacific Communications Summit and Awards 2016

Events   •   Oct 19, 2016 08:55 +08

HBM's Mark Laudi will be emceeing the Asia-Pacific Communications Summit and Awards 2016 on October 27/28. * A unique international conference for Asia-Pacific PR discussing hyperconnected communications. * Meet 200+ in-house communicators from Asia-Pacific to exchange, learn and network. * Discuss latest trends in PR and recent developments in change, internal or strategic communications.

Oct 27 - Oct 29

Novotel Clarke Quay Singapore 177A River Valley Rd, Singapore 179031

HBM's Mark Laudi to present Crisis Management Asia Masterclass​

HBM's Mark Laudi to present Crisis Management Asia Masterclass​

Events   •   Feb 26, 2016 09:36 +08

Responding to Crises Effectively How companies are seen to react during a crisis can impact their reputation, and value, over many years. In some cases, an ineffective response has destroyed their business. Communications should take a leading role in addressing fear/outrage and influencing stakeholder perceptions and behaviour.

Jul 11, 11:00 - 12:30 +08

Furama Riverfront Hotel

Images 4 hits

Crisis comms "lunch and learn"

Crisis comms "lunch and l...

We are offering free "lunch and learn" seminars with former VP of Corporate Communications at SMRT, and our crisis communications special...

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Photographer / Source Amirah Mustaffa
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381 KB • 1564 x 1564 px

Patrick Nathan signs exclusive collaboration agreement with Hong Bao Media

Patrick Nathan signs excl...

Former SMRT VP of Corporate Communications Mr Patrick Nathan and HBM's Mark Laudi shortly after signing their exclusive collaboration agr...

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Photographer / Source Amirah Mustaffa
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799 KB • 3176 x 1787 px

On-camera interview practice

On-camera interview practice

As part of our media training course, we conduct mock interview training. These videos are then handed over to the client with annotation...

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445 KB • 762 x 509 px

Hong Bao Media - Studio and seminar room

Hong Bao Media - Studio a...

A media training session in underway in our seminar room in Singapore.

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498 KB • 749 x 495 px

Videos 1 hit

What Volkswagen is doing right in the emissions scandal

What Volkswagen is doing ...

The first of our series called 'Media Savvy'. In this episode we focus on how Volkswagen has handled the emission scandal. What are the t...

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480 x 270 px