2020 Foresight: Can you prove your CEO didn’t say this?
Read the headline again. Isn’t it crazy that in the 2020s your corporate communications team is going to have to grapple with such strange media enquiries. The apps to create such videos are already available. Worse, you are going to field calls from pranksters extorting ransoms in exchange for not releasing such videos.
Should corporate communications officers act as spokespeople in the media?
This question came up in conversation with one of my clients recently. Where do you stand?