It's time to end the charade of pre-supplied questions
Spokespeople should throw away the crutches of pre-submitted questions, and everyone will benefit.
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What brands can learn from British politicians
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
