Skip to content

News archive

  • A lot of corporate spokespeople want to voice their opinions candidly like Trump.

    Why senior business leaders can't mouth off like Donald Trump

    ​A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. But while I have some sympathy with the motivation, it does not follow that you should follow Trump's example. Here are six reasons why.

  • Screen shot of LinkedIn Live video streaming, in our studio. Source: Mashable

    LinkedIn Live video streaming - different from all the rest

    People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.

  • Leaders might have to eat last, but they should be the first to put their phones down when their staff present to them. Source: Mark Laudi

    Dear CEO: put the phone down when your staff present to you

    Recently, a group of your staff came to my TV studio for executive presence training and shared a surprising frustration: when they present to you and the senior leadership team, the hardest thing is to get your attention. The message you are sending your staff when you and the SLT don't pay attention is you don't care – and neither should they. Is that the culture you want in your organisation?

  • South City Mall in Kolkata received a flaming for this response to a complaint. DHL's social media disaster turned out vastly different. Image source: BBC website

    Two corporate social media disasters this week – but two vastly different reactions

    Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

  • Going live: Hong Bao Media has just launched a new studio in Robinson Road, Singapore, which is purpose built for training and live webcasting.

    The next big trend in content marketing: Going live

    It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

  • Sure, it's always nice to hear from your customers and see high rankings, but a feedback form in which you get top or near-top marks for everything is a sheer waste of everyone's time.

    How to persuade delegates to complete your feedback form

    One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?

  • Eleven ways to ensure delegates don't leave your event early

    Eleven ways to ensure delegates don't leave your event early

    So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?

Show more