ABC and MediaCorp focus on digital: How will your media engagements change?
When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.
Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.