Act, interact, transact
Producing a great online video is not enough – how do you get people to see it, and act on it?
Are you sure you want your video to go viral?
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?