So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
These forensic research reports are designed for fund managers in US and Europe, with the intension of providing them with local insights into Singapore and Malaysia listed companies.
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
Producing a great online video is not enough – how do you get people to see it, and act on it?
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?
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1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
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