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Ang Kiam Meng eats his way through a successful interview

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Ang Kiam Meng eats his way through a successful interview

Ang Kiam Meng, CEO of Jumbo Seafood, eats chilli crab and answers questions - at the same time - in an interview with Mothership’s Andrew Wong, and comes off as likeable and honest, which is why we are nominating him for the Media Savvy Awards 2022.

Watch and read below for my assessment.

We launched the Media Savvy Awards in 2018 to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators.

Supported by the Asia Pacific Association of Communications Directors and joining us this year – the Investor Relations Professionals Association Singapore and the Public Relations and Communications Association - we highlight shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Nominations close end of October 2022 at

Being game enough

We previously nominated CEO of Singapore Sports Hub, Lionel Yeo, for being game enough to be interviewed while paddling in a kayak at Kallang Basin. It is in line with his brand and he shows courage for attempting this.

For this year, we nominate a seafood restaurant’s CEO for having a meal during an interview.

Ang decides to eat chili crab, the famous dish of his restaurant, with his interviewer. This is on brand for the CEO of a restaurant chain.

Besides eating and answering questions, Ang also engages in banter with the interviewer. And this makes him very personable.


Ang knows he is in a situation with an interviewer who is known for cracking jokes. He is game enough to crack a joke about diversifying Jumbo’s target market and not putting all his crabs in a basket.


Instead of deflecting a question about targeting the tourist market (and making a joke about it), Ang chooses to be honest and say that he has learned a lesson about diversifying their markets and targeting the domestic market as well.

If you know Ang Kiam Meng, share this article and congratulate him on being nominated for the Media Savvy Awards 2022.

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Mark Laudi

Mark Laudi

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