Loi Tuan Ee comes out fresh after interview

Loi Tuan Ee might be the unassuming founder of a huge dairy farm in Malaysia, choosing to dress down for the interview, but he is confident and got his main message through, which is why we are nominating him for the Media Savvy Awards 2022.

Watch and read below for my assessment.

We launched the Media Savvy Awards in 2018 to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators.

Supported by the Asia Pacific Association of Communications Directors and joining us this year – the Investor Relations Professionals Association Singapore and the Public Relations and Communications Association - we highlight shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Nominations close end of October 2022 at https://www.mediasavvyawards.com/

Numbers

Speaking to Channel NewsAsia, Loi has the numbers to illustrate the growth of his company. He said, “nine years ago we were doing nine million ringgit in business for the whole year. Nine years later and we are doing 9 million ringgit a week.”

Sustainability Message

He makes sure to bring up his main message. Consumers today want to know not just where their food comes from, but also the welfare of the farm animals and employee benefits.

He ends the interview with, “I think we want to build a brand that some day, people will appreciate this as a company where all our stakeholders, from our customers, employees, animals, are well taken care of.”

If you know Loi Tuen Ee, share this article and congratulate him on being nominated for the Media Savvy Awards 2022.