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Simon Cheong exhibits the building blocks for a successful interview

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Simon Cheong exhibits the building blocks for a successful interview

Simon Cheong, CEO of luxury property developer SC Global, is a personable interviewee who is also a good explainer.

In an interview with CNBC’s Christine Tan, Simon Cheong talks about the property market and explains the industry well, which is why we are nominating him for the Media Savvy Awards 2022.

Watch and read below for my assessment.


We launched the Media Savvy Awards in 2018 to recognise local business leaders for their communications skills, and to showcase authentic and credible home-grown communicators.

Supported by the Asia Pacific Association of Communications Directors and joining us this year – the Investor Relations Professionals Association Singapore and the Public Relations and Communications Association - we highlight shining examples for other local business leaders to follow, and to build a culture of excellence in communication, to maximise the potential of Asian companies in the Asian Century.

Nominations close end of October 2022 at


Bringing an angle to the interview

Cheong’s interview resulted in the video title: “Inflation is good for assets”. He said inflation actually underpins the value of assets like property. When asked whether he was worried about inflation, he instead said he was worried about many things, and that anyone who wants to make money has to take risk.

Explaining the local term “en bloc”

He also explained the term “en bloc” for the benefit of viewers outside Singapore. He said: “We have a phenomenon here called “en bloc”, which is very unique to Singapore.”

This is followed by a question from the interviewer about whether SC Global is interested in the en bloc market. To which Cheong said yes.


Most people would stiffen up during an interview as they try to remember their points while trying not to be too conscious of cameras trained on them. But Cheong is a natural. He seems comfortable and his posture is relaxed.

If you know Simon Cheong, share this article and congratulate him on being nominated for the Media Savvy Awards 2022.

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Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249

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