Media training should build you up, not tear you down
It’s true media training should put your spokespeople through their paces. But I am not at all a fan of mock interview exercises which result in humiliation, fear, and ultimately defeat.
It’s true media training should put your spokespeople through their paces. But I am not at all a fan of mock interview exercises which result in humiliation, fear, and ultimately defeat.
JUST ANNOUNCED: The winner of the annual Hong Bao Media Savvy Awards 2019 in Malaysia
JUST ANNOUNCED: The winner of the annual Hong Bao Media Savvy Awards 2019 in Singapore
Business has moved on to B2B eCommerce and to mobile commerce, but when it comes to getting your message across, some things just never change.
You would think that an interview with McDonald's would be a fairly lighthearted and easy-going affair. But Agatha Yap certainly got some upsized questions when she appeared in an interview on Money FM 89.3.
You've heard of co-working spaces, now co-living appears to be the in thing of this generation. There is rising demand for community living spaces due to low housing affordability. Our shortlisted candidate for the Hong Bao Media Savvy Awards 2019 in the Best Broadcast Interview category this week appeared was all about co-living spaces in Singapore.
Widespread downsizing and increasing use of technology is forcing workers over the age of 40 to look for a job. Our nominee this week, Adrian Choo, showcases his agility, both for his radio interview and the careers of his listeners.
Business leaders love talking about their financial results - when they're good. But when your business is losing money, you would obviously rather not talk about them. But Mohd Khairil Abdullah, CEO of Axiata Digital Service (ADS) handled the questions with aplomb on BFM's ‘The Breakfast Grille’.
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2019 this week brought us back to the eighties with an interview with Popular Holding’s CEO Chou Cheng Ngok, discussing how he started the book store chain, and the challenges he faced over the years.
Hong Bao Media has officially launched the third edition of the Hong Bao Media Savvy Awards 2019, to recognise local Senior Business Leaders for their media skills, to realise Hong Bao Media's vision of ensuring every Asian business leader is a world-class presenter.
The discussion about policing fake news misses one important point. Sure, people shouldn’t publish rubbish and pass it off as news. But news consumers must become better judges of whether stories are truthful.
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.
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