Categories: crisis marketing

Participants in the APACD Coaching Day on "When is it ever okay to leverage a crisis for marketing?", at Hong Bao Media's Kuala Lumpur studio

Comms directors conclude: it can be okay to leverage a crisis for marketing

"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.

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