How to produce native videos for your LinkedIn Company Page
LinkedIn has now rolled out video for businesses, which has big implications for corporate communications specialists and marketers.
Five things we learned during Mumbrella360 Asia 2017
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
Comms directors conclude: it can be okay to leverage a crisis for marketing
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in bui
Eight best practices for marketers when arranging a shoot with a video production company
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?