Talent is one of five critical factors exhibition and conference industry are discussing at the three-day Singapore MICE Forum themed "The Great Reset", starting today. Mark Laudi argues there needs to be a "great reset" when it comes to guest speaker selection.
Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.
So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
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