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The next big trend in content marketing: Going live
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Why Jimmy Kimmel cut Kanye West off when asking about Donald Trump
Blog posts • Aug 12, 2018 16:36 +08
The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.
Can you tell what is wrong with this interview?
Blog posts • Jul 31, 2018 13:23 +08
In sifting through dozens of media interviews to find candidates for the Hong Bao Media Savvy Awards, we see both good media appearances, and those where there is room for improvement. Like this one.
Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018
Blog posts • May 09, 2018 08:51 +08
As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.
Appearing well in the media is part of our heritage
Blog posts • Apr 16, 2018 08:39 +08
It's auspicious to be good in media appearances. These two guests show why.
The real reason why Asian conference delegates don't ask questions during Q&A
Blog posts • Apr 05, 2018 08:13 +08
The common conception is Asian conference goers don't ask questions. I see the problem elsewhere.
Cecily Ng: The right recipe for coffee with the boss
Blog posts • Mar 27, 2018 16:11 +08
With a dynamic vibe and confident energy in her interview, she gave the caffeine a miss at the end of CNA's "Coffee with the Boss" interview.
David Koh: Cybersecurity chief gives locked-down on-camera presentation
Blog posts • Mar 27, 2018 08:41 +08
CSA Chief David Koh shows 'em how it's done when you're asked to give a few comments to camera on the sidelines of a conference.
Ho Kwon Ping: no-nonsense media presence builds credibility
Blog posts • Mar 20, 2018 08:59 +08
Ho Kwon Ping's no-nonsense interview style builds credibility.
How to win at interviews, even if English isn't your first language
Blog posts • Mar 12, 2018 08:21 +08
APAC Realty's Jack Chua didn't let anything get in his way to demonstrate his expertise.
Candice Ong: the whys and hows of strong new media interviews
Blog posts • Mar 05, 2018 16:45 +08
Candice Ong communicates her points credibly, substantively and clearly, making her a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Elim Chew displays a high Sensitivity Quotient in her TEDxNTU presentation
Blog posts • Mar 05, 2018 16:44 +08
Elim Chew's TEDx talk on Sensitivity Quotient (SQ) was not just well-delivered, and a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018. The SQ concept itself underscores the need for strive for better communication.
Henry Chu: BreadTalk CEO on a roll in CNBC interview
Blog posts • Feb 26, 2018 08:15 +08
BreadTalk Group CEO Henry Chu serves up strong responses to difficult questions on live TV
Kurt Wee: you don't need to be big to be media savvy
Blog posts • Feb 26, 2018 08:15 +08
Small & Medium Enterprises are by definition small, but ASME President Kurt Wee demonstrates in a TV interview that that shouldn't stop you from appearing competently in media interviews. As a role model for the 214,000 SMEs in Singapore, his post-budget interview is a very worthwhile shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Star Alliance CEO: Local business leader is a star media performer
Blog posts • Feb 12, 2018 09:12 +08
The Singapore Airshow, which ended yesterday, brought the who's who of the aviation industry to town – among them this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Are you a demanding boss, Lee Lik Hsin?
Blog posts • Feb 06, 2018 09:12 +08
He probably is, but when your boss exudes authenticity and empathy on camera like he does, it's difficult to be angry. A worthy candidate for the Hong Bao Media Savvy Awards 2018.
Desmond Kuek: Will you resign?
Blog posts • Feb 05, 2018 09:39 +08
This is among the toughest questions a corporate chief can be asked. But SMRT Chief Executive Officer Desmond Kuek did very well in responding to it, and so I am nominating him for the inaugural Hong Bao Media Savvy Awards 2018.
After being media trained, how do you know if you are actually ready to face the media?
Blog posts • Jan 22, 2018 09:27 +08
The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.
I got caught. And you will, too.
Blog posts • Jan 15, 2018 09:10 +08
During our media training workshops I always highlight the need to be vigilant about cameras recording your every move when you don't expect it. Now the joke is on me.
2018 preview: more losses in media jobs to have big impact on corporate spokespeople
Blog posts • Dec 15, 2017 09:04 +08
You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.