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Eight best practices for marketers when arranging a shoot with a video production company

Eight best practices for marketers when arranging a shoot with a video production company

Blog posts   •   Apr 30, 2016 10:04 +08

So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?

Essentials of Video Communication

Essentials of Video Communication

Blog posts   •   Sep 29, 2015 16:22 +08

What is video marketing? And how often must you produce videos to make your video marketing strategy a success?

Veteran News Producer on Video Content Strategy

Veteran News Producer on Video Content Strategy

Blog posts   •   Sep 25, 2015 11:09 +08

6 tips to make your event a success

6 tips to make your event a success

Blog posts   •   Sep 07, 2015 15:16 +08

Are you making the most of your exhibition space?

What brands can learn from British politicians

What brands can learn from British politicians

Blog posts   •   May 11, 2015 13:50 +08

The death of online marketing as we know it

The death of online marketing as we know it

Blog posts   •   May 18, 2014 09:52 +08

The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

Producing brand enhancing content marketing videos

Producing brand enhancing content marketing videos

Blog posts   •   Aug 16, 2013 12:36 +08

Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?

Producing content marketing programs for mobile

Producing content marketing programs for mobile

Blog posts   •   May 30, 2013 10:04 +08

So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.