What would John F. Kennedy say about tolerance and communication in 2016?
We live in a less tolerant world. What would the former US President have to say about it?
-
-
Why Facebook isn’t at fault for Trump’s win
The pundits arguing that Facebook should take responsibility are missing the point.
-
Media Savvy: What communicators can learn from Donald Trump's election victory
By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.
-
How Andrea Leadsom could have avoided the debate about her Times interview
UK Conservative Party candidate Andrea Leadsom may be beside herself over alleged misquotes in an article in London's Times newspaper. But she could have avoided the situation with these steps.
-
What is your crisis management mantra?
Senior leaders correctly point out that "preparation" is key. Sounds obvious, right? So, why does it need to be repeated?
-
Eight best practices for marketers when arranging a shoot with a video production company
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
-
Guerrilla media: how corporate spokespeople need to prepare for interviews in a new era of journalism
The pen is mightier than the sword. But the nature of the pen, like the sword, has changed dramatically. And corporate spokespeople and those who are focused on building their personal brand must prepare for it.
-
How to choose the right media mentor
So, you or your CEO is getting set for a media interview and you are anxious it will go well. Or you are starting your own in-house video series and you need to prepare your CEO for it. But how do you go about finding the right media or presentation skills coach?
-
What Volkswagen is doing right in the emissions scandal
Volkswagen might have done a lot of things wrong when it rigged the diesel engines of 11 million cars to skew emissions test results in its favour.
But in terms of its communications it has done a lot of things right. It has demonstrated the four things which so many other companies – especially here in Asia – find so hard to do in times of crisis.
1.Admit your company has done something w -
Essentials of Video Communication
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
-
Veteran News Producer on Video Content Strategy
"If a picture paints a thousand words, a video paints a million."
says Mark Laudi, former Bureau Chief of CNBC Australia. The award-winning presenter who started his media career as Australia's youngest radio current affairs show host, spent 7 years in CNBC Asia Pacific, also went on to be one of the pioneers at 938LIVE, Singapore. These days, he runs Hong Bao Media as its Managing Director, ad -
6 tips to make your event a success
Are you making the most of your exhibition space?
Show more
Loading...