Hong Bao Media launches "Media Savvy" YouTube series to help executives perform better in media interviews
In HBM's "Media Savvy" YouTube series, ex-CNBC anchor Mark Laudi discusses contemporary media issues and investigates what senior executives and government officials can take away from them for their own media strategies and appearances.
Hong Bao Media (HBM) on MyNewsDesk
The Hong Bao Media website now has a news section to keep you informed and up-to-date with our services, events, news and views. We have tied up with MyNewsDesk to share all company related news with our clients, followers and contemporaries.Follow us on MyNewsDesk for the latest from the world of media training, video content marketing, internal communications, investor communications and intell
Producing brand enhancing content marketing videos
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Producing content marketing programs for mobile
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
Act, interact, transact
Producing a great online video is not enough – how do you get people to see it, and act on it?
Are you sure you want your video to go viral?
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?