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Tag / internal communications

Hong Bao Media launches "Media Savvy" YouTube series to help executives perform better in media interviews

Hong Bao Media launches "Media Savvy" YouTube series to help executives perform better in media interviews

Press releases   •   Apr 02, 2016 09:45 +08

In HBM's "Media Savvy" YouTube series, ex-CNBC anchor Mark Laudi discusses contemporary media issues and investigates what senior executives and government officials can take away from them for their own media strategies and appearances.

Hong Bao Media (HBM) on MyNewsDesk

Hong Bao Media (HBM) on MyNewsDesk

Press releases   •   Apr 14, 2015 16:29 +08

Producing brand enhancing content marketing videos

Producing brand enhancing content marketing videos

Blog posts   •   Aug 16, 2013 12:36 +08

Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?

Producing content marketing programs for mobile

Producing content marketing programs for mobile

Blog posts   •   May 30, 2013 10:04 +08

So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

Act, interact, transact

Act, interact, transact

Blog posts   •   Nov 30, 2012 12:45 +08

Producing a great online video is not enough – how do you get people to see it, and act on it?

Are you sure you want your video to go viral?

Are you sure you want your video to go viral?

Blog posts   •   Aug 31, 2012 12:42 +08

While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?