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It’s time to get serious about how you appear in video conferences and live webcasts. They’re here to stay, even after COVID-related lockdowns end – yet I’m still hearing them described as boring, disengaged, ineffective and waste of time. Phrases like “screen fatigue”, “technical difficulties” and “you’re on mute” have entered our global consciousness. So, we've done something about it.
As many of our clients are switching their communications focus online, one of the questions I frequently get is, can you use Zoom or Microsoft Teams to do a webcast? And what is the difference between live webcasts and video conferences, anyway? Answers here.
Climate change is forcing organisations to rethink how they do business. Instead of sending their executives on overseas trips, companies will be “flight shamed”. But business must go on, so many will turn to live webcasting. But are you ready to get in front of the camera?
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