Five things we learned during Mumbrella360 Asia 2017
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
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How to solve the post-event marketing headache
Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.
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6 things that have changed since you were media trained
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.
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Comms directors conclude: it can be okay to leverage a crisis for marketing
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
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When is it ever okay to leverage a crisis for marketing?
We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.
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Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
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Communications Directors get street smart and go live in hands-on webcasting workshop
A small group of senior Communications Directors produced a live webcast in our studio today, and had all their questions answered on live webcasting.
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HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.
The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in -
Why you need to share content ...even if it's not written by you
Sharing content is an imperative for marketers today.
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ABC and MediaCorp focus on digital: How will your media engagements change?
When the national broadcasters of Australia and Singapore talk about focusing more on digital content, this inevitably spells changes for your media strategy, and for the way your spokespeople appear in the media.
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How to avoid your event going awry like the Oscars and Miss Universe
Embarrassing mistakes by professional emcees are seemingly getting more common. Here is some colour on how to avoid something like this happening at your event.
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What will you say when you're asked about Donald Trump?
If you are a senior business or political leader in Asia, there is a great chance you will be asked for your opinion on Donald Trump, Brexit, and other global topics - whether you like it or not.
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