Mark Laudi on Malaysia's BFM, on the four tangible business reasons why CEOs need to be media savvy

Mark appeared in a broadcast on "Raise Your Game", a program on Malaysia's BFM this morning.

Understanding how to engage with the media and why it is so important is something that CEOs, especially in Asia, might overlook as a non-priority.

However, media engagement can be beneficial to CEOs on multiple levels.

Mark Laudi, Managing Director of Hong Bao Media and former CNBC Asia anchor, talks about the Hong Bao Media Savvy Awards, and explains in this radio interview how being media savvy can grow your business value.