You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.
Forget about wallowing in mud, climbing rope ladders or playing silly games that embarrass you and your colleagues. A live TV broadcast is a much more intelligent and engaging way to build team solidarity and resilience at an offsite for a team building exercise.
It’s time to get serious about how you appear in video conferences and live webcasts. They’re here to stay, even after COVID-related lockdowns end – yet I’m still hearing them described as boring, disengaged, ineffective and waste of time. Phrases like “screen fatigue”, “technical difficulties” and “you’re on mute” have entered our global consciousness. So, we've done something about it.
SGX-listed companies yet to hold a virtual AGM have a steep learning curve ahead of them. As hybrid AGMs become the norm, here are 6 tips to consider.
Hong Bao Media is pleased to launch an influencer-led campaign, hashtag #SGReadyForBusiness, to help Singapore SMEs communicate their unique business value to their target customers, and survive the Covid-related economic downturn. Business owners are invited to use our automated pitch generator at https://www.hongbaomedia.com/sgreadyforbusiness to create a one-minute on-camera script.
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Kuala Lumpur Convention Centre (the Centre) has been acknowledged as the best conference facility in Asia Pacific, after taking the Best Conference Venue at the inaugural Asia Pacific MICE Awards 2015.
CEO Alan Pryor tells eventv's Mark Laudi what he believes clinched it. Click on this link to watch the full interview.
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Along with 33 examples, four points on messaging, three style rules and one pink cowboy hat
Click here to read the full article
Photo Credit: Laura Lee Moreau
"If a picture paints a thousand words, a video paints a million."
says Mark Laudi, former Bureau Chief of CNBC Australia. The award-winning presenter who started his media career as Australia's youngest radio current affairs show host, spent 7 years in CNBC Asia Pacific, also went on to be one of the pioneers at 938LIVE, Singapore. These days, he runs Hong Bao Media as its Managing Director, ad
Are you making the most of your exhibition space?
From anchorman to entrepreneur, Mark Laudi is always thinking of new ideas for his business.
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
We've made the cut! Hong Bao Media has been shortlisted in the Best event supplier/contractor category at the Asia Pacific MICE Awards 2015 to be held in Singapore on September 10, 2015.
Hong Bao Media has officially signed up to be the web television partner at the Singapore MICE Forum 2015.
The Hong Bao Media website now has a news section to keep you informed and up-to-date with our services, events, news and views. We have tied up with MyNewsDesk to share all company related news with our clients, followers and contemporaries.
Follow us on MyNewsDesk for the latest from the world of media training, video content marketing, internal communications, investor communications and in
Hong Bao Media (HBM) is pleased to announce its membership with The Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
