Blog posts • Jul 08, 2019 09:00 +08
In a business setting, accents can hinder your message being understood and lead to ambiguity and misinterpretation. So, why do people speak with accents, and what can they do to lose them? HBM's Mark Laudi discuss the secret of clear communication with Saveria.
Blog posts • Jun 26, 2019 09:00 +08
If there are two takeaways for disciples of communication from this year's ConnecTech in Singapore, they are (1) the rise of 5G, and (2) the proliferation of live streaming platforms - with huge implications for communications professionals and their senior leadership teams.
Blog posts • Jun 11, 2019 10:50 +08
Without any further ado, can you please consign this eye-rolling cliché to history. It is now so common for on-stage presenters to wrap their opening or housekeeping remarks with this phrase that my eyes are rolling constantly.
Blog posts • May 03, 2019 08:05 +08
In the whole Brexit chaos, the person who has impressed me the most is the Speaker of the House of Commons, John Bercow. Communications Directors in Asia are unlikely to ever have to control a scrum of journalists like Bercow controls the House. But I have anyway distilled his edicts "from a sedentary position" into a set of learnings for business leaders and communications professionals.
Blog posts • Mar 28, 2019 06:43 +08
In the wake of the gun attack on two mosques in Christchurch this month, one question being asked is whether live video streaming apps should be banned. Here is my answer.
Blog posts • Mar 20, 2019 08:22 +08
A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. But while I have some sympathy with the motivation, it does not follow that you should follow Trump's example. Here are six reasons why.
Blog posts • Feb 20, 2019 17:45 +08
The discussion about policing fake news misses one important point. Sure, people shouldn’t publish rubbish and pass it off as news. But news consumers must become better judges of whether stories are truthful.
Blog posts • Feb 14, 2019 09:00 +08
People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.
Blog posts • Feb 13, 2019 08:38 +08
Recently, a group of your staff came to my TV studio for executive presence training and shared a surprising frustration: when they present to you and the senior leadership team, the hardest thing is to get your attention. The message you are sending your staff when you and the SLT don't pay attention is you don't care – and neither should they. Is that the culture you want in your organisation?
Blog posts • Feb 11, 2019 08:50 +08
The Chairman and the CEO of the National Australia Bank have quit in the wake of Australia's top level enquiry into its banks – resulting in an interesting case study in crisis communications
Blog posts • Feb 04, 2019 10:10 +08
A new year with new beginnings, may the rising sun bring you immense peace, prosperity and happiness.
Blog posts • Nov 30, 2018 08:14 +08
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Blog posts • Nov 26, 2018 01:03 +08
No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.
Blog posts • Oct 27, 2018 18:18 +08
One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
Blog posts • Oct 22, 2018 07:23 +08
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
What Chinese companies could learn from Malaysia’s cancellation of Belt and Road Initiative projects
Blog posts • Oct 22, 2018 07:10 +08
The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.
Blog posts • Sep 25, 2018 11:25 +08
When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.
Blog posts • Sep 06, 2018 07:31 +08
All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.