Blog posts • Nov 30, 2018 08:14 +08
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
Blog posts • Nov 29, 2018 15:14 +08
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Blog posts • Aug 12, 2018 16:36 +08
The discussion over Kanye West's pregnant pause, when Jimmy Kimmel asked him about Donald Trump, is missing some important nuances. Worse, any camera-shy Asian business leader who watches West getting cut off will wonder whether they can still take time to think before answering questions, or if they should take part in live TV interviews at all.
Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018
Blog posts • May 09, 2018 08:51 +08
As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.
Blog posts • Apr 16, 2018 08:39 +08
It's auspicious to be good in media appearances. These two guests show why.
Blog posts • Apr 05, 2018 08:13 +08
The common conception is Asian conference goers don't ask questions. I see the problem elsewhere.
Blog posts • Apr 02, 2018 15:50 +08
Razer CEO Min-Liang Tan was looking sharp on CNBC leading up to Easter, making him this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Blog posts • Mar 27, 2018 16:11 +08
With a dynamic vibe and confident energy in her interview, she gave the caffeine a miss at the end of CNA's "Coffee with the Boss" interview.
Blog posts • Mar 27, 2018 08:41 +08
CSA Chief David Koh shows 'em how it's done when you're asked to give a few comments to camera on the sidelines of a conference.
Blog posts • Mar 20, 2018 08:59 +08
Ho Kwon Ping's no-nonsense interview style builds credibility.
Blog posts • Mar 12, 2018 08:21 +08
APAC Realty's Jack Chua didn't let anything get in his way to demonstrate his expertise.
Blog posts • Mar 08, 2018 09:43 +08
Spokespeople should throw away the crutches of pre-submitted questions, and everyone will benefit.
Blog posts • Mar 05, 2018 16:45 +08
Candice Ong communicates her points credibly, substantively and clearly, making her a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Blog posts • Mar 05, 2018 16:44 +08
Elim Chew's TEDx talk on Sensitivity Quotient (SQ) was not just well-delivered, and a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018. The SQ concept itself underscores the need for strive for better communication.
Blog posts • Feb 26, 2018 08:15 +08
BreadTalk Group CEO Henry Chu serves up strong responses to difficult questions on live TV
Blog posts • Feb 26, 2018 08:15 +08
Small & Medium Enterprises are by definition small, but ASME President Kurt Wee demonstrates in a TV interview that that shouldn't stop you from appearing competently in media interviews. As a role model for the 214,000 SMEs in Singapore, his post-budget interview is a very worthwhile shortlisted candidate for the Hong Bao Media Savvy Awards 2018.
Blog posts • Feb 20, 2018 18:35 +08
Singapore Trade & Industry Minister S Iswaran strikes a balance between responding credibly to difficult questions and selling the just-announced Budget 2018.
Blog posts • Feb 12, 2018 09:12 +08
The Singapore Airshow, which ended yesterday, brought the who's who of the aviation industry to town – among them this week's shortlisted candidate for the Hong Bao Media Savvy Awards 2018.