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Why senior business leaders can't mouth off like Donald Trump

Why senior business leaders can't mouth off like Donald Trump

Blog posts   •   Mar 20, 2019 08:22 +08

​A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. But while I have some sympathy with the motivation, it does not follow that you should follow Trump's example. Here are six reasons why.

The next big trend in content marketing: Going live

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

Blog posts   •   Nov 26, 2018 01:03 +08

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.

The death of the private conversation

The death of the private conversation

Blog posts   •   Oct 19, 2018 19:24 +08

There is no such thing as a private conversation anymore. Streaming video live from your smart phone is now so easy, you should expect to be on camera all the time.

How can you ensure registered delegates actually show up to your event?

How can you ensure registered delegates actually show up to your event?

Blog posts   •   Sep 06, 2018 07:31 +08

All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.

Can you tell what is wrong with this interview?

Can you tell what is wrong with this interview?

Blog posts   •   Jul 31, 2018 13:23 +08

In sifting through dozens of media interviews to find candidates for the Hong Bao Media Savvy Awards, we see both good media appearances, and those where there is room for improvement. Like this one.

Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018

Four things we learnt from nominating local business leaders for the Hong Bao Media Savvy Awards 2018

Blog posts   •   May 09, 2018 08:51 +08

As we get set to announce the winners of the first round ofthe Hong Bao Media Savvy Awards 2018, I thought it would be of value to share what we have learnt during the process of shortlisting candidates.

PBA Group's Derrick Yap shows the human side to robotics in radio interview

PBA Group's Derrick Yap shows the human side to robotics in radio interview

Blog posts   •   May 03, 2018 08:36 +08

We wrap up this round of the Hong Bao Media Savvy Awards 2018 with our final shortlisted candidate: Derrick Yap, CEO of PBA Group, whose confident appearance on Money FM 89.3 was a solid effort in a radio interview.

David Koh: Cybersecurity chief gives locked-down on-camera presentation

David Koh: Cybersecurity chief gives locked-down on-camera presentation

Blog posts   •   Mar 27, 2018 08:41 +08

CSA Chief David Koh shows 'em how it's done when you're asked to give a few comments to camera on the sidelines of a conference.

Candice Ong: the whys and hows of strong new media interviews

Candice Ong: the whys and hows of strong new media interviews

Blog posts   •   Mar 05, 2018 16:45 +08

Candice Ong communicates her points credibly, substantively and clearly, making her a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018.

After being media trained, how do you know if you are actually ready to face the media?

After being media trained, how do you know if you are actually ready to face the media?

Blog posts   •   Jan 22, 2018 09:27 +08

The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.

Media Savvy: What communicators can learn from Donald Trump's election victory

Media Savvy: What communicators can learn from Donald Trump's election victory

Blog posts   •   Nov 09, 2016 20:55 +08

By winning the US presidency, Donald Trump has clearly recorded a measure of success through the way he communicated with voters. Senior business leaders ignore this at their peril (just ask Hillary Clinton). We draw lessons from Trump's surprising election victory.

Veteran News Producer on Video Content Strategy

Veteran News Producer on Video Content Strategy

Blog posts   •   Sep 25, 2015 11:09 +08

6 tips to make your event a success

6 tips to make your event a success

Blog posts   •   Sep 07, 2015 15:16 +08

Are you making the most of your exhibition space?

What brands can learn from British politicians

What brands can learn from British politicians

Blog posts   •   May 11, 2015 13:50 +08