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The next big trend in content marketing: Going live

The next big trend in content marketing: Going live

Blog posts   •   Nov 29, 2018 15:14 +08

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

How to win at interviews, even if English isn't your first language

How to win at interviews, even if English isn't your first language

Blog posts   •   Mar 12, 2018 08:21 +08

APAC Realty's Jack Chua didn't let anything get in his way to demonstrate his expertise.

Candice Ong: the whys and hows of strong new media interviews

Candice Ong: the whys and hows of strong new media interviews

Blog posts   •   Mar 05, 2018 16:45 +08

Candice Ong communicates her points credibly, substantively and clearly, making her a worthy shortlisted candidate for the Hong Bao Media Savvy Awards 2018.

Kurt Wee: you don't need to be big to be media savvy

Kurt Wee: you don't need to be big to be media savvy

Blog posts   •   Feb 26, 2018 08:15 +08

Small & Medium Enterprises are by definition small, but ASME President Kurt Wee demonstrates in a TV interview that that shouldn't stop you from appearing competently in media interviews. As a role model for the 214,000 SMEs in Singapore, his post-budget interview is a very worthwhile shortlisted candidate for the Hong Bao Media Savvy Awards 2018.

Budget 2018: Iswaran balances selling it, and explaining it

Budget 2018: Iswaran balances selling it, and explaining it

Blog posts   •   Feb 20, 2018 18:35 +08

Singapore Trade & Industry Minister S Iswaran strikes a balance between responding credibly to difficult questions and selling the just-announced Budget 2018.

After being media trained, how do you know if you are actually ready to face the media?

After being media trained, how do you know if you are actually ready to face the media?

Blog posts   •   Jan 22, 2018 09:27 +08

The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.

Essentials of Video Communication

Essentials of Video Communication

Blog posts   •   Sep 29, 2015 16:22 +08

What is video marketing? And how often must you produce videos to make your video marketing strategy a success?

Veteran News Producer on Video Content Strategy

Veteran News Producer on Video Content Strategy

Blog posts   •   Sep 25, 2015 11:09 +08

6 tips to make your event a success

6 tips to make your event a success

Blog posts   •   Sep 07, 2015 15:16 +08

Are you making the most of your exhibition space?

What brands can learn from British politicians

What brands can learn from British politicians

Blog posts   •   May 11, 2015 13:50 +08