Blog posts
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How to apply the principles of TV news presentation to make video conferences engaging and productive
Blog posts • Jan 10, 2021 14:12 +08
It’s time to get serious about how you appear in video conferences and live webcasts. They’re here to stay, even after COVID-related lockdowns end – yet I’m still hearing them described as boring, disengaged, ineffective and waste of time. Phrases like “screen fatigue”, “technical difficulties” and “you’re on mute” have entered our global consciousness. So, we've done something about it.
Six things we learnt from producing Virtual AGMs
Blog posts • Sep 20, 2020 21:18 +08
SGX-listed companies yet to hold a virtual AGM have a steep learning curve ahead of them. As hybrid AGMs become the norm, here are 6 tips to consider.
Eight best practices for marketers when arranging a shoot with a video production company
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Essentials of Video Communication
Blog posts • Sep 29, 2015 16:22 +08
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Veteran News Producer on Video Content Strategy
Blog posts • Sep 25, 2015 11:09 +08
6 tips to make your event a success
Blog posts • Sep 07, 2015 15:16 +08
Are you making the most of your exhibition space?
What brands can learn from British politicians
Blog posts • May 11, 2015 13:50 +08
The death of online marketing as we know it
Blog posts • May 18, 2014 09:52 +08
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Producing brand enhancing content marketing videos
Blog posts • Aug 16, 2013 12:36 +08
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Producing content marketing programs for mobile
Blog posts • May 30, 2013 10:04 +08
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.