You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.
Forget about wallowing in mud, climbing rope ladders or playing silly games that embarrass you and your colleagues. A live TV broadcast is a much more intelligent and engaging way to build team solidarity and resilience at an offsite for a team building exercise.
It’s time to get serious about how you appear in video conferences and live webcasts. They’re here to stay, even after COVID-related lockdowns end – yet I’m still hearing them described as boring, disengaged, ineffective and waste of time. Phrases like “screen fatigue”, “technical difficulties” and “you’re on mute” have entered our global consciousness. So, we've done something about it.
SGX-listed companies yet to hold a virtual AGM have a steep learning curve ahead of them. As hybrid AGMs become the norm, here are 6 tips to consider.
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
"If a picture paints a thousand words, a video paints a million."
says Mark Laudi, former Bureau Chief of CNBC Australia. The award-winning presenter who started his media career as Australia's youngest radio current affairs show host, spent 7 years in CNBC Asia Pacific, also went on to be one of the pioneers at 938LIVE, Singapore. These days, he runs Hong Bao Media as its Managing Director, ad
Are you making the most of your exhibition space?
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
