One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.
Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.
There is no such thing as a private conversation anymore. Streaming video live from your smart phone is now so easy, you should expect to be on camera all the time.
Our shortlisted candidate for the Hong Bao Media Savvy Awards 2018 this week brought us back to the eighties with stories on how we used to withdraw cash ... from a post bank. And, despite being in 'The Hot Seat', Group CEO of NETS Jeffrey Goh kept his poise throughout this 17-minute broadcast interview on MONEY FM 89.3.
One gripping story to emerge from last week's Singapore International Cyber Week was the hacking of a personal financial literacy portal for women, which was held to ransom to the tune of $150,000. But in telling her story, "The New Savvy" CEO Anna Haotanto also displayed a great deal of media savvy, which is why we have shortlisted her for the Hong Bao Media Savvy Awards 2018.
When China’s President Xi Jinping first spoke of the Belt and Road Initiative (BRI) in 2013, it marked the beginning of an exciting economic development. But a substantial element of it has been missed, and it is important for companies on the Chinese mainland and elsewhere to stay true to the underlying motivation for the Initiative.
The campaign by successful local business leaders holding signs saying "It did not define me" aims to highlight that you can succeed in life, even without being top of the class in your PSLE. And it's a pretty good indicator of success in media interviews, too, as Zenith's Helen Lee demonstrates.
DHL Express in Malaysia is not just Aon Hewitt Asia Pacific’s best employer for four consecutive years, their Managing Director Christopher Ong isn't so shabby at media interviews either!
John-Son Oei's confidence, good body posture and maintaining eye contact with his audience makes him worthy for the Best Conference Presentation category of the Hong Bao Media Savvy Awards 2018 this week.
All event managers can relate to the scenario: you've organised a seminar or conference, but between 30% and 50% of registered delegates don't show up. I'm gathering the best ideas to solve this problem. Here are some of my own to get you started.
