Categories: media training

  • Eric Chua nails YouthTech interview with conviction

    We rarely nominate politicians to these awards, to avoid any allegations of bias. But we can't help but nominate Eric Chua, Parliamentary Secretary of the Ministry of Culture, Community and Youth, who displays excellent presentation skills, not least of which is the conviction with which he speaks.

  • How will delegates take to STB's pilot hybrid events?

    The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.

  • Hong Bao Media launches #SGReadyForBusiness to help Singapore SMEs survive the Covid downturn

    Hong Bao Media is pleased to launch an influencer-led campaign, hashtag #SGReadyForBusiness, to help Singapore SMEs communicate their unique business value to their target customers, and survive the Covid-related economic downturn. Business owners are invited to use our automated pitch generator at https://www.hongbaomedia.com/sgreadyforbusiness to create a one-minute on-camera script.

  • 2020 Foresight: New threats make crises inevitable

    Seriously now, how many companies understand the new risks they face, much less how to communicate when crisis strikes? In the 2020s, all companies will be at risk, not just oil and gas, transport, food and pharmaceuticals. Companies which are not naturally exposed have a massive blind spot to these.

  • 2020 Foresight: The rise of Megadata

    If the 2010s were the decade of cloud computing and big data, the 2020s will see a torrential downpour. But big data is worth little if you can’t derive business outcomes from it. Therefore, how that data is presented also has to evolve.

  • Two corporate social media disasters this week – but two vastly different reactions

    Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

  • The next big trend in content marketing: Going live

    It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

  • Krystal Choo tickles listeners with impressive radio interview

    Krystal Choo, CEO and Founder of Tickle, caught our ear as she shared her experiences in her recent radio interview - including how she came up with her brand name. She sets a good example not just for women in technology, but for all business leaders.

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