Volkswagen might have done a lot of things wrong when it rigged the diesel engines of 11 million cars to skew emissions test results in its favour.
But in terms of its communications it has done a lot of things right. It has demonstrated the four things which so many other companies – especially here in Asia – find so hard to do in times of crisis.
1.Admit your company has done something wr
Kuala Lumpur Convention Centre (the Centre) has been acknowledged as the best conference facility in Asia Pacific, after taking the Best Conference Venue at the inaugural Asia Pacific MICE Awards 2015.
CEO Alan Pryor tells eventv's Mark Laudi what he believes clinched it. Click on this link to watch the full interview.
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Along with 33 examples, four points on messaging, three style rules and one pink cowboy hat
Click here to read the full article
Photo Credit: Laura Lee Moreau
"If a picture paints a thousand words, a video paints a million."
says Mark Laudi, former Bureau Chief of CNBC Australia. The award-winning presenter who started his media career as Australia's youngest radio current affairs show host, spent 7 years in CNBC Asia Pacific, also went on to be one of the pioneers at 938LIVE, Singapore. These days, he runs Hong Bao Media as its Managing Director, ad
Apologies for the awful pun! But its been an action packed couple of weeks for us at Hong Bao Media and we're bursting with excitement. We've got interviews with Tan Tong Hai, CEO of Starhub and Kenny Yap, Executive Chairman of Qian Hu Corporation. We were at the MICE Asia Pacific Exhibition and Conference last week and have some amazing content we would love for you to see.
Watch this space f
Mark Laudi and our team from eventv will be at The Malaysia Business Events Week being held between September 21-23, 2015 in Kuala Lumpur.
Are you making the most of your exhibition space?
Hong Bao Media now offers mediation services to encourage dialogue and discussion between conflicting parties.
From anchorman to entrepreneur, Mark Laudi is always thinking of new ideas for his business.
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
We've made the cut! Hong Bao Media has been shortlisted in the Best event supplier/contractor category at the Asia Pacific MICE Awards 2015 to be held in Singapore on September 10, 2015.
