Can you afford not to produce a Gillette video?
Our marketing strategists battle it out in our live webcast over what you could do if you were Gillette's communications director - and what your next move would be.
Two corporate social media disasters this week – but two vastly different reactions
Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
The next big trend in content marketing: Going live
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia
No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.
Hong Bao Media launches new training facility and TV studio in Singapore CBD
Hong Bao Media is launching its new training facility and TV studio in the Singapore Central Business District, as part of regional growth efforts.
HBM launches bilingual international media skills for companies on the Chinese mainland
Hong Bao Media (HBM), a leading provider of media and communications services founded by ex-CNBC anchor Mark Laudi, is pleased to announce the launch of communications training for companies based on the Chinese mainland.
HBM launches blended learning express course for marketers producing video
Hong Bao Media has launched "Video Savvy - Express course for marketers producing video", a blended learning course for the Singapore and Malaysian marketing community to help them cut time and cost when producing video content.
HBM announces inaugural winners of Hong Bao Media Savvy Awards 2018 in Malaysia
JUST ANNOUNCED: The winners of the inaugural Hong Bao Media Savvy Awards 2018 in Malaysia
HBM announces year-end winners of Hong Bao Media Savvy Awards 2018
JUST ANNOUNCED: The winners of the second round of the Hong Bao Media Savvy Awards 2018
Gerald Leo: Helping SMEs transform through his broadcast interview
A multinational technology company in Singapore partners with the government and associations to aid small and medium enterprises (SMEs) to go digital. Gerald Leo, Director, Commercial Partners and Small Medium Enterprise Group, Microsoft Singapore appeared on MONEY FM 89.3 to discuss on what they are doing to support SME through their digital transformation journey.
How to persuade delegates to complete your feedback form
One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
Eleven ways to ensure delegates don't leave your event early
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
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