You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.
If you're not in the communications business you might be surprised to learn how few communications professionals actually like to be in the spotlight. But that's actually not the case. Clearly some communications professionals love to talk, in my experience the range of personalities among communication professionals is as diverse as in every other industry. What happens if you're one of them?
Forget about wallowing in mud, climbing rope ladders or playing silly games that embarrass you and your colleagues. A live TV broadcast is a much more intelligent and engaging way to build team solidarity and resilience at an offsite for a team building exercise.
Hong Bao Media is pleased to launch an influencer-led campaign, hashtag #SGReadyForBusiness, to help Singapore SMEs communicate their unique business value to their target customers, and survive the Covid-related economic downturn. Business owners are invited to use our automated pitch generator at https://www.hongbaomedia.com/sgreadyforbusiness to create a one-minute on-camera script.
Watch five communications experts share their street smart views on content marketing in the Singapore context.
Hong Bao Media has revamped its "Simon Says" series, in which frequent BBC commentator Simon Littlewood offers business viewers sophisticated yet street smart advice.
Hong Bao Media CEO Mark Laudi has joined the management council of the Marketing Institute of Singapore to contribute to the development of Singapore's marketing industry.
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Along with 33 examples, four points on messaging, three style rules and one pink cowboy hat
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Photo Credit: Laura Lee Moreau
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A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
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