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Traditional events vs. Experiential events

VP of Sales, Vancouver Convention, Claire Smith talks about starting with making small changes in the events industry and building on the positive impact it has on the industry. Change in the event industry is not only about doing new things but also to stop doing old things. Lack of re-imagination at events will make the event irrelevant and redundant, she says.
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  • Length: 8:47

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Mark Laudi

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