You are getting ready for an important corporate video shoot. You’ve booked your senior corporate spokespeople, prepared scripts and arranged camera crew and a studio. But the shoot kicks off badly when members of your senior leadership team arrive twenty minutes late because the studio is so far out of town. Studio rental is always a trade-off between price and the quality.
If you're not in the communications business you might be surprised to learn how few communications professionals actually like to be in the spotlight. But that's actually not the case. Clearly some communications professionals love to talk, in my experience the range of personalities among communication professionals is as diverse as in every other industry. What happens if you're one of them?
Forget about wallowing in mud, climbing rope ladders or playing silly games that embarrass you and your colleagues. A live TV broadcast is a much more intelligent and engaging way to build team solidarity and resilience at an offsite for a team building exercise.
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Are you making the most of your exhibition space?
