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Tag / Content Marketing

APACD joins HBM in Hong Bao Media Savvy Awards 2020

APACD joins HBM in Hong Bao Media Savvy Awards 2020

Press releases   •   Jul 29, 2020 09:42 +08

​Hong Bao Media (HBM) is thrilled to announce that the Asia Pacific Association of Communications Directors (APACD) is supporting the Hong Bao Media Savvy Awards this year.

How will delegates take to STB's pilot hybrid events?

How will delegates take to STB's pilot hybrid events?

Blog posts   •   Jul 24, 2020 17:10 +08

The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day

News   •   Apr 12, 2017 16:23 +08

A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.

HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
Why you need to share content ...even if it's not written by you

Why you need to share content ...even if it's not written by you

Blog posts   •   Mar 23, 2017 08:42 +08

Sharing content is an imperative for marketers today.

Just released: content marketing tips for Singapore market managers

Just released: content marketing tips for Singapore market managers

News   •   Aug 15, 2016 09:10 +08

Watch five communications experts share their street smart views on content marketing in the Singapore context.

Eight best practices for marketers when arranging a shoot with a video production company

Eight best practices for marketers when arranging a shoot with a video production company

Blog posts   •   Apr 30, 2016 10:04 +08

So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?

HBM relaunches video series featuring street smart business advice

HBM relaunches video series featuring street smart business advice

News   •   Apr 04, 2016 09:30 +08

Hong Bao Media has revamped its "Simon Says" series, in which frequent BBC commentator Simon Littlewood offers business viewers sophisticated yet street smart advice.

HBM's Mark Laudi joins council of the Marketing Institute of Singapore

HBM's Mark Laudi joins council of the Marketing Institute of Singapore

News   •   Apr 01, 2016 09:35 +08

Hong Bao Media CEO Mark Laudi has joined the management council of the Marketing Institute of Singapore to contribute to the development of Singapore's marketing industry.

Hong Bao Media now distributes business video content through Dianomi network

Hong Bao Media now distributes business video content through Dianomi network

News   •   Apr 01, 2016 09:33 +08

HBM has broadened its reach by joining the Dianomi content network. This means we are able to deliver the premium corporate news programs we produce for our clientso to top business websites globally.

Essentials of Video Communication

Essentials of Video Communication

Blog posts   •   Sep 29, 2015 16:22 +08

What is video marketing? And how often must you produce videos to make your video marketing strategy a success?

eventv will be at The Malaysia Business Events Week

eventv will be at The Malaysia Business Events Week

News   •   Sep 17, 2015 16:15 +08

Mark Laudi and our team from eventv will be at The Malaysia Business Events Week being held between September 21-23, 2015 in Kuala Lumpur.

Asian Entrepreneur sat down for an interview with our CEO, Mark Laudi

Asian Entrepreneur sat down for an interview with our CEO, Mark Laudi

News   •   Aug 24, 2015 13:04 +08

From anchorman to entrepreneur, Mark Laudi is always thinking of new ideas for his business.

HBM has been shortlisted in the Best Event Supplier category at the Asia Pacific MICE Awards 2015

HBM has been shortlisted in the Best Event Supplier category at the Asia Pacific MICE Awards 2015

News   •   May 08, 2015 12:09 +08

We've made the cut! Hong Bao Media has been shortlisted in the Best event supplier/contractor category at the Asia Pacific MICE Awards 2015 to be held in Singapore on September 10, 2015.

Hong Bao Media (HBM) on MyNewsDesk

Hong Bao Media (HBM) on MyNewsDesk

Press releases   •   Apr 14, 2015 16:29 +08

Troubleshooting your Content Marketing initiatives

Troubleshooting your Content Marketing initiatives

Blog posts   •   Nov 12, 2014 12:44 +08

So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?

The death of online marketing as we know it

The death of online marketing as we know it

Blog posts   •   May 18, 2014 09:52 +08

The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.

Producing brand enhancing content marketing videos

Producing brand enhancing content marketing videos

Blog posts   •   Aug 16, 2013 12:36 +08

Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?

Producing content marketing programs for mobile

Producing content marketing programs for mobile

Blog posts   •   May 30, 2013 10:04 +08

So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.

Act, interact, transact

Act, interact, transact

Blog posts   •   Nov 30, 2012 12:45 +08

Producing a great online video is not enough – how do you get people to see it, and act on it?