APACD joins HBM in Hong Bao Media Savvy Awards 2020
Hong Bao Media (HBM) is thrilled to announce that the Asia Pacific Association of Communications Directors (APACD) is supporting the Hong Bao Media Savvy Awards this year.
How will delegates take to STB's pilot hybrid events?
The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.
Senior Kuala Lumpur-based Communications Specialists wow with impromptu video during APACD Coaching Day
A small group of Communications Directors produced an impromptu program in our KL studio today, and had their questions answered on producing video in-house.
HBM's Mark Laudi nominated Hon Secretary of the Marketing Institute of Singapore
I have been appointed Honorary Secretary of the Marketing Institute of Singapore, following last night's 43rd Annual General Meeting at the M Hotel.The Executive Council - which consists of the same Councillors as last year, plus two new members - has very substantial plans for the year ahead. The fragmentation brought about by digital marketing has left many marketers starting from scratch in bui
Why you need to share content ...even if it's not written by you
Sharing content is an imperative for marketers today.
Just released: content marketing tips for Singapore market managers
Watch five communications experts share their street smart views on content marketing in the Singapore context.
Eight best practices for marketers when arranging a shoot with a video production company
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
HBM relaunches video series featuring street smart business advice
Hong Bao Media has revamped its "Simon Says" series, in which frequent BBC commentator Simon Littlewood offers business viewers sophisticated yet street smart advice.
HBM's Mark Laudi joins council of the Marketing Institute of Singapore
Hong Bao Media CEO Mark Laudi has joined the management council of the Marketing Institute of Singapore to contribute to the development of Singapore's marketing industry.
Hong Bao Media now distributes business video content through Dianomi network
HBM has broadened its reach by joining the Dianomi content network. This means we are able to deliver the premium corporate news programs we produce for our clientso to top business websites globally.
Essentials of Video Communication
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?