Blog posts • Jul 24, 2020 17:10 +08
The Singapore Tourism Board’s two planned hybrid business events raise the question: will delegates attend in person, or prefer to take part in a virtual event from home? The upshot of this for communications specialists is to make people feel included, irrespective of where they are joining from. Here are five changes to the ways events will be run in future.
Blog posts • Mar 23, 2017 08:42 +08
Sharing content is an imperative for marketers today.
Blog posts • Apr 30, 2016 10:04 +08
So, you want to produce a content marketing program and you have engaged a video crew. You want them to shoot the program at your factory overseas. What involvement do you need to have to ensure a smooth production and an award-winning program?
Blog posts • Nov 12, 2014 12:44 +08
So, you've done your best to create content. You have written or produced interesting articles and/or videos that you think your target market will find valuable. You have uploaded it to your website or corporate blog, and your corporate YouTube channel. But you are not getting the response you hoped for. Now you are under pressure to cut the budget. What can you do?
Blog posts • May 18, 2014 09:52 +08
The problem with online marketing is that it is constantly evolving. Having first grappled with search marketing, and then the social media phenomenon, marketers are trying to come to grips with the latest strategy. But little of their past experience can prepare them for what's in store.
Blog posts • Aug 16, 2013 12:36 +08
Marketers spend much time and effort building their brand – and then ruin it all with a poorly-executed video. How do you avoid this?
Blog posts • May 30, 2013 10:04 +08
So, you've completed your content marketing video and you are ready to share it with the world. One way to reach your target market is through their mobile device. But this raises three important questions, which I answer in this article.
Blog posts • Aug 31, 2012 12:42 +08
While 'viral' is the current buzzword, seeing a video spreading like wildfire is actually more like, well, a wildfire: out of control. Once it's out there, it's very hard to rein in. Just because you delete an offending clip off YouTube doesn't mean that that's the end of the story (arguably, you could be making things worse). Are you sure you're ready for that?