After being media trained, how do you know if you are actually ready to face the media?
The answer to this question should be obvious, but if you find yourself saying no, maybe you should explore new options.
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I got caught. And you will, too.
During our media training workshops I always highlight the need to be vigilant about cameras recording your every move when you don't expect it. Now the joke is on me.
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One strike, you're out
There were two separate yet similar news stories in the past 24 hours which are important for communications directors, and anyone with a public profile, to note.
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2018 preview: more losses in media jobs to have big impact on corporate spokespeople
You wouldn't think the departure of a total of 400 staff at Singapore Press Holdings by the end of this year is of any relevance when you take part in a media interview. But the shrinking number of journalists actually has a much greater impact than you might think.
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How to deliver a written speech without sending your audience to sleep
Audiences tune out when speakers read speeches at conferences. But when you can't avoid reading from a script, there are some things you can (must) do to prevent them falling asleep.
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BBC's wrong Kapoor footage: why this happens all the time
The BBC has apologised for showing footage in a news story about the death Shashi Kapoor, but showing different actors. This sort of slip-up in the vision library is all too common, and not just at the BBC.
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Comms Directors: Which of these contradictions sound familiar?
The theme of the third annual Asia Pacific Communications Summit of "Driving post-digital communications" seemed a tad premature, given the struggle many communications directors have, just to get up to speed on digital. But #APCS17 nailed the contradictions and the ambiguities Communications Directors face every day, which shows why this was, actually, the most appropriate title.
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Five things we learned during Mumbrella360 Asia 2017
Here are five things we learned during Mumbrella 360 Asia 2017, ending yesterday.
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How to solve the post-event marketing headache
Communications Directors stage a variety of events, ranging from press- and analysts' briefings, to conferences and sales kick-offs. But apart from all the time, effort and budget that is spent on such events, the most important aspect is what you do afterwards. We discussed the eight easy things all Communications Directors can, and frankly must do, to capture the value of their events.
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6 things that have changed since you were media trained
The media is changing so much, so rapidly, that training you might have received only recently is quickly out of date.
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Comms directors conclude: it can be okay to leverage a crisis for marketing
"When is it ever okay to leverage a crisis for marketing?" - this is the questions members of the Asia Pacific Association of Communications Directors (APACD) debated at Hong Bao Media's Kuala Lumpur studio for the APACD Coaching Day. By consensus we concluded that it can be okay to do so, but under very specific circumstances.
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When is it ever okay to leverage a crisis for marketing?
We are debating this topic at the next APACD event at our Kuala Lumpur studio, and I hope you can join us there.
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