Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.
It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.
No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.
Hong Bao Media is launching its new training facility and TV studio in the Singapore Central Business District, as part of regional growth efforts.
Hong Bao Media (HBM), a leading provider of media and communications services founded by ex-CNBC anchor Mark Laudi, is pleased to announce the launch of communications training for companies based on the Chinese mainland.
Hong Bao Media has launched "Video Savvy - Express course for marketers producing video", a blended learning course for the Singapore and Malaysian marketing community to help them cut time and cost when producing video content.
JUST ANNOUNCED: The winners of the inaugural Hong Bao Media Savvy Awards 2018 in Malaysia
JUST ANNOUNCED: The winners of the second round of the Hong Bao Media Savvy Awards 2018
A multinational technology company in Singapore partners with the government and associations to aid small and medium enterprises (SMEs) to go digital. Gerald Leo, Director, Commercial Partners and Small Medium Enterprise Group, Microsoft Singapore appeared on MONEY FM 89.3 to discuss on what they are doing to support SME through their digital transformation journey.
One of the housekeeping items I usually have to mention when hosting conferences and events is to encourage delegates to complete the feedback form. But few delegates do, and it drives some event managers crazy. They offer parking vouchers, entries into a lucky draw, and more, to incentivise delegates to complete the form. So, what else can you do?
So, your event is underway, but with each passing hour your audience shrinks. Some delegates leave during the coffee or lunch breaks, others walk out during the plenary sessions or breakouts. This column aims to gather the best ideas to reduce the attrition during your event. What ideas can you contribute?
The BRI-related problems in Malaysia are, at their core, communications issues. If the structure and benefits of the Chinese BRI investments had been communicated more effectively, they might have continued to enjoy the support of Malaysians even after the government changed.
A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.
138 Robinson Road, #21-02 Oxley Tower Lobby 1
068906 Singapore
Singapore
