Hong Bao Media

Dear CEO, here's why you should sack your speech writer

17 September 2019 08:45

If you are senior – or lucky – enough to have a speech writer, it’s time to either change their job description, or to let them go.

Hong Bao Media and Shootsta announce strategic partnership to give clients more avenues to produce in-house video contents

2 July 2019 08:55

Hong Bao Media and Shootsta are pleased to announce a strategic collaboration to equip corporate communications and marketing professionals with the tools and skills they need to produce video content in-house.

ConnecTech wrap up: Comms professionals must get ready for 5G and live streaming platforms

26 June 2019 09:00

If there are two takeaways for disciples of communication from this year's ConnecTech in Singapore, they are (1) the rise of 5G, and (2) the proliferation of live streaming platforms - with huge implications for communications professionals and their senior leadership teams.

Without further ado, please consign this eye-rolling cliché to history

11 June 2019 10:50

Without any further ado, can you please consign this eye-rolling cliché to history. It is now so common for on-stage presenters to wrap their opening or housekeeping remarks with this phrase that my eyes are rolling constantly.

Six communications skills to learn from John Bercow

3 May 2019 08:05

In the whole Brexit chaos, the person who has impressed me the most is the Speaker of the House of Commons, John Bercow. Communications Directors in Asia are unlikely to ever have to control a scrum of journalists like Bercow controls the House. But I have anyway distilled his edicts "from a sedentary position" into a set of learnings for business leaders and communications professionals.

Christchurch attack: Should live streaming be banned?

28 March 2019 06:43

In the wake of the gun attack on two mosques in Christchurch this month, one question being asked is whether live video streaming apps should be banned. Here is my answer.

Why senior business leaders can't mouth off like Donald Trump

20 March 2019 08:22

A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. But while I have some sympathy with the motivation, it does not follow that you should follow Trump's example. Here are six reasons why.

How to identify "fake news": The proactive role consumers need to play

20 February 2019 17:45

The discussion about policing fake news misses one important point. Sure, people shouldn’t publish rubbish and pass it off as news. But news consumers must become better judges of whether stories are truthful.

LinkedIn Live video streaming - different from all the rest

14 February 2019 09:00

People who are saying LinkedIn Live is late to the video live streaming party are missing the point. The network is designed for business people sharing meaningful, valuable content - and that will apply to live video, too. I cannot overstate the significance of this. Senior business leaders who want to make a success of LinkedIn Live will have to take an entirely different approach.

Dear CEO: put the phone down when your staff present to you

13 February 2019 08:38

Recently, a group of your staff came to my TV studio for executive presence training and shared a surprising frustration: when they present to you and the senior leadership team, the hardest thing is to get your attention. The message you are sending your staff when you and the SLT don't pay attention is you don't care – and neither should they. Is that the culture you want in your organisation?

Crisis comms case study: Outgoing Chairman of the National Australia Bank

11 February 2019 08:50

The Chairman and the CEO of the National Australia Bank have quit in the wake of Australia's top level enquiry into its banks – resulting in an interesting case study in crisis communications

Wishing you a Happy & Prosperous Chinese New Year!

4 February 2019 10:10

A new year with new beginnings, may the rising sun bring you immense peace, prosperity and happiness.

Media Savvy: Be careful with on-camera stunts like that of the Malaysian Sports Minister

2 February 2019 10:56

The Malaysian Youth and Sports Minister's recent appearance on the BBC's HardTalk program was impressive, and while there is always room for improvement it was in many ways exemplary for other local business and political leaders. His interview technique embodies these key learnings.

Can you afford not to produce a Gillette video?

23 January 2019 14:30

Our marketing strategists battle it out in our live webcast over what you could do if you were Gillette's communications director - and what your next move would be.

Two corporate social media disasters this week – but two vastly different reactions

30 November 2018 08:14

Two companies say something explosive to customers, but we see two different reactions by social media users. In the first story, Kolkata's South City Mall criticises a nursing mother for breastfeeding on its premises – and is pilloried. In the second, DHL criticises the recipient of a parcel for complaining about a late delivery, yet users come to DHL's rescue.

The next big trend in content marketing: Going live

29 November 2018 15:14

It's ten years since marketers took to content marketing in a big way, producing credible, thought-leading video content to engage their current and prospective customers, and to drive sales. Now, another trend is ready for the big time: live video webcasts.

Mark Laudi tells it like it is on Brexit, Trump and concerns about overpopulation in Australia

26 November 2018 01:03

No matter how you turn it, Brexit is just a shambles, irrespective of the EU signing off on the separation agreement. Mark Laudi offers candid opinions on this and other news of the day in Jason Dasey's weekly wrap up of the major stories on MONEY FM 89.3.