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Should you build and maintain a community around your events?

Felicity Zadro, MD of Zadro Communications speaks about the importance of building a community around annual events and why communication needs to be kept alive and kicking through the year, until next year’s event. She addresses concerns event managers have about the budget to keep this community going as well as concerns about technology coming in the way of attendance at events.
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  • File format: .mp4
  • Length: 9:08

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Mark Laudi

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